What is Favicon
Why you should use it
How to use it on WordPress website
Favicon is a small square-shaped 16*16 pixel icon or tab icon that is associated with your website. You can see favicon in different places:
1. Browser tab2. Browser history3. Mobile SERPs(Search Engine Result Pages)4. Bookmarks
Using favicon on your website is a small part but is important as well. Using favicon on your website adds legitimacy and truth to your website. It helps to increase your website’s brand awareness. It helps your website visitors to identify your site easily through favicon when he has multiple tabs open in the browser.
The use of favicon is not directly responsible for SEO, but it is indirectly responsible from the SEO point of view. When people see favicons on your website, it increases the truth for the website and hence clicks. Using favicon makes your website user-friendly which indirectly improves your SEO ranking.
When favicons are visible in your browser tabs, browser history, mobile SERPs that makes it easy for visitors to move from one website to another without any difficulties. Favicon is also considered as the visual representation of your website. Many websites set their favicon the same as their logo.
In order to use the favicon on your WordPress website, you need to follow these simple steps.
Step 1: Go to Appearance > Customize.
Step 2: Inside Customize tab you will see a sidebar on your left, then go to Site Identity.
Step 3: Inside Site Identity, you will see the Select site icon at the bottom. Click on that, select your image for favicon, click on Publish button at the top. Now your favicon is set.