What is Google My Business? Do I Need to Create a Google My Business account? What are its Benefits?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.

If you own a business and you have not created Google My Business account, then you are missing out on local visits and sales opportunities.

Google My Business was created as a tool for boosting your local search presence. Through Google My Business you can reach out to new clients. It is also taken as an important tool for online marketing. Google My Business helps to manage the information that Google users find when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your hours, website, and street address.

Here are some of the benefits you will get from Google My Business:

1. Free

The first benefit you get from Google My Business is it’s totally free. You don’t need to spend on creating the account or filling in any information. If you don’t know how to create an account, follow this link.

2. Help Customers Locate Your Business on Google Map

The trend of searching ‘Near me’ has been doubled in the last few years. If you search ‘hotels near me’, you will find the list of hotels with their name, address, phone number, google map, reviews, rating, operating hours, etc. So, if you have also registered your business in Google My Business, customers will locate your business through the map. If you are running a local business, Google My Business is very important from the business point of view.

3. Google My Business For Feedback

Google My Business lets customers give reviews, ratings, and images. These are important insights from the business point of view. If you get positive feedback, ratings, you can display them on your official website or social media for your new customers. If you get negative feedback, it’s a chance for you to improve your service. So, these reviews on GMB indirectly helps your business.

4. Google My Business Improves SEO

As we know, Google My Business allows us to fill in all the information like name, address, map, phone, images about our business. In order to improve the SEO, you must completely fill the information about your business in your Google My Business. If you keep your Google My Business optimized, then there is a high chance of Google showing your business at the top of the SERPs when anyone near you searches for business related to your industry.

5. Google My Business as First Communication and First Impression

People search for their solution and they don’t know about your business name, location, phone, etc. If your business is registered on Google My Business, Google My Business lets visitors give a review and then you reply to it. If you can create positiveness about your business to the visitor, then they can be your customers.

Google My Business generates a first impression on your business. If you have filled all the information in Google My Business like images, address, phone number, operating hours, working staff, people make their first impression and decide about dealing with your business.